Corporate Video & Motion Graphics
Client
In-house work at GO-GENIE
Year
June - July 2025
Role
Tools
Illustrator, Premiere Pro, After Effects
Collaborators
Created in partnership with Bandwagon Creatives, a video production company
Brief
GO-GENIE needed a compelling corporate video for their official media launch day. As the company's first official video (We had a previous one!), it needed to explain their three core products: order management system (OMS), warehouse management system (WMS), and AI-powered smart routing for deliveries. It also had to showcase the partner network making it all possible, to audiences who'd never seen what happens behind logistics. There was a constraint: deliver a polished, broadcast-quality video within a single month.
Concept & Strategy
The creative direction centered on a hybrid storytelling approach. Motion graphics explained the technical product narrative using SaaS-inspired designs, while live-action footage of partner operations reflected GO-GENIE's core brand mission: connecting diverse stakeholders into a unified logistics ecosystem. This elevated the piece from a standard product demo to a credible story grounded in real-world operations.
Approach
The workflow began with an alignment meeting to establish video objectives and key messaging. From there, the process followed a proven pre-production → production → post-production sequence:
Pre-Production
Developed an initial script outlining the narrative arc and product explanations. Created a rough-cut previs using reference materials to visualise the shot sequence and validate timing. This proof-of-concept was refined against feedback from upper management until it held up on its own.
Production Planning
With the previs approved, I went to work on the SaaS-style motion graphics needed to explain more abstract ideas like AI routing, that live footage alone couldn't carry.
Coordinated with GO-GENIE's management to secure permissions from three partner companies, providing shot lists to both the partners and Bandwagon Creatives to ensure alignment.
Post-Production
Once footage returned, I managed reviewing and selecting shots, animating motion graphics, coordinating color grading, and finalising voiceover. Throughout, I maintained a comprehensive shot tracker to keep the five-week post-production schedule on track without anything slipping through unnoticed.
Technical Execution
Upon reviewing the raw footage from the shoot, I selected takes that best fit the narrative arc and visual pacing. Some supporting motion graphics elements like gradient animated backgrounds and iphone macbook mockups were sourced from stock libraries (Envato, Freepik) to speed up secondary details.
The majority of animation was built from scratch, including all product-specific sequences and GO-GENIE's branded imagery. The product team supplied UI screens directly to keep every interface accurate to the real product.
The final voiceover was recorded by a professional voice talent. I chose the voice takes with the strongest cadence and delivery, then balanced dialogue levels against the background score.
Color grading was executed by Bandwagon Creatives, ensuring consistency across all on-location footage.
Reflection
This was my first major project after joining GO-GENIE, and the tight deadline pushed me to work efficiently across multiple disciplines from initial creative concept to final post-production. It was fun to work with management, partner companies, and external vendors. This video is still one of my proudest pieces of work done in GO-GENIE.
AI Usage Disclosure:
Script drafted and finalised with AI assistance. Voiceover draft was generated using AI tools to establish timing and tonal reference. Final voiceover was recorded by a professional voice talent to ensure authentic, high-quality delivery.