Vesure Hair Therapy
E-Commerce Visuals, Retail Collateral & OOH Design
Brief
Vesure Hair Therapy engaged me as a designer for their collaterals over two years, from a single product render to a citywide bus wrap campaign. All work followed Vesure's existing brand identity, with scope spanning three disciplines: 3D product visualisation, e-commerce and retail collateral design, and for the first time, a large-format out-of-home design.
Approach
Initally, Vesure Hair Therapy’s Founder Linna asked for a sample poster design for the Scalp Mask product. That reliability opened the door to creating a poster system for its Shopee listing and the same for a second product line, the Hair Tonic. From there, designs were needed for physical retail space: storefront posters and a pull-up banner that needed to hold up in-store.
The largest deliverable was Vesure's first bus wrap, a shift from solo execution to a small collaborative production: a photographer for talent photography, a freelance colourist for grading, and Moove Media for print and installation. I was glad to be trusted with that task.
Having an existing brand design system meant the challenge across all five projects was less ‘what should this look like’ and more ‘how do I get this exactly right’, across formats I have not worked in before.
Scalp Mask
Timeline
February – June 2024
Tools
Autodesk Maya, Substance Painter, Blender, Photoshop, Illustrator
3D Production
Modelling the scalp mask container and its cream swirl was straightforward. Getting the container's translucent, matte material right with lighting took tries before the render matched the brand's product photography standard.
Photo & Illustration
Supporting vector illustrations were sourced from stock libraries (Envato, Freepik) and recoloured to Vesure's brand palette, keeping production efficient on secondary details. Illustrations that were built from scratch included a "how to use" graphic, created in the style of asian cosmetic-ad illustrators Vectorium and DrawLab, a look trending in K-beauty design at the time, and hair follicle cross-section illustrations, referencing Japanese "cute skincare" visual conventions. Botanical ingredient photography used were sourced from the same stock libraries.
Scalp Mask Moodboard
Hair Tonic
Timeline
September - October 2024
Tools
Autodesk Maya, Substance Painter, Blender, Photoshop, Illustrator
3D Production
Only the hair tonic bottle and its packaging box needed to be modelled and rendered. Vesure did not supply the packaging label artwork, so it was reconstructed from reference photos rather than an existing file. I matched fonts and text placement precisely before applying it as a texture map.
Hair Tonic Label Reconstruction
Storefront & Retail Collateral
Tools
Photoshop, Illustrator
Storefront Service Posters
September 2025
Copywriting and campaign direction were provided by Vesure. Imagery was a mix of client-supplied photography and stock images, edited in Photoshop and laid out in Illustrator.
Shampoo Poster
January 2026
Shampoo bottle photography was supplied by Vesure. An initial layout was built using placeholder copy to establish structure and hierarchy. Vesure then replaced with their finalised copy. The design work was half compositing the product photography and half building the poster layout to hold it together as a cohesive storefront piece.
Bus Wrap
Timeline
August - September 2025
Tools
Autodesk Maya, Photoshop, Illustrator
Collaborators
Moove Media, Photographer, Roy Yeo (Colourist)
Concept & Design
Vesure's founder, Linna, supplied campaign copy and a rough sense of where the photography should sit. The layout was built in Illustrator, with stock image placeholder to confirm the composition before a photographer was engaged to shoot it properly.
Production Collaboration
A photographer was commissioned to reshoot the placeholder composition. Final images were sent to Roy for colour grading in parallel with ongoing design revisions, keeping production moving on two tracks at once rather than waiting on either to finish first.
3D Scale Bus Wrap Mockup
Photoshoot & Colour Review
3D Scale Mockup
To visualise the design at true scale before committing to print, a simplified bus model was built in Maya. The actual design was applied as a texture map and populated with stock human figures at a bus stop to suggest real-world scale and viewing distance.
Approval & Print
Once Linna gave final approval, artwork was submitted to Moove Media, followed by an in-person colour proof review at their office before print. The finished bus wrap was installed and ran for a 12-week campaign period.
Reflection
I was glad to be trusted with a range of freelance projects that put my skillset to use. Working within an already-established brand meant I never got to explore a new visual direction from scratch, but it was good to have a rulebook than start building from a blank page. Being trusted with the bus wrap meant a lot to me as it was my first OOH project, and a genuinely fun, thrilling experience to work on.
Reflection
Vesure has since moved toward using AI for their collaterals. It's a little bittersweet, but also a realistic picture of where the industry is heading. AI is clearly here to stay, and as an artist, I do work with AI tools myself, but I stay mindful of how I use them. I'm just glad I got to do this by hand, at a time when that still mattered most to them.
AI Usage Disclosure
For the shampoo poster, AI was used to draft placeholder copy during the initial layout. It was replaced with the final copy supplied by Vesure.